Wednesday, May 03, 2006

Quiet Bangkok - The Next Stage in Visual Pollution

Day by day, billboards are springing up in Bangkok, 25 to 50 meter giants to catch the eye of motorists, more modest models at every 50 meters along footpaths to engage pedestrians.
This is the expressive stage where our attention is caught by attractive design. A new stage is coming. As you pass a billboard your mobile telephone will ring to tell you of a new film, the nearest time and place of showing to your location. If you are attracted and go there, another call arrives, suggesting where you may eat in the time available before the film starts, and offering a discount. Meanwhile other electronic eyes are watching your movements, scanning your eye image to identify you, and searching their database to see what commercial product is most appropriate to offer. This system will be in place within the next few years, driven by developments in optoelectronics, IT, the advertising industry, and under the driving force of marketing commercialism.
Can we restrain the monster before it consumes our lives?

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